Environmental Impact

It’s time to save our planet from harmful period waste!

Every year we generate tonnes of harmful menstrual waste in the form of sanitary napkins, tampons and other menstrual products. These menstrual products contain chemicals which are harmful to the environment. When we throw these things away we generate toxic waste which contaminates land and water. Moreover, we generate this waste quite regularly and in very large amounts. Just imagine, in your entire lifetime, the amount of menstrual napkins/tampons you will be disposing off and adding to the waste pile on this planet!

Pure Cup is an ecologically safe menstrual cup that will enable you to be more responsible towards the environment. As Pure Cup is reusable, you wouldn’t be producing any environmentally toxic waste regularly. Also a Pure Cup will last you years, so you don’t need repurchase it every month

Social Impact

Menstruation still remains a subject of taboo in many cultures. This hinders any productive discussion on periods and the issues related with them. Such a restrictive understanding of people’s menstrual cycle has created a world where people do not feel comfortable in sharing their period stories.

Pure Cup seeks to encourage discussions regarding menstrual cycles across various genders. We feel, the more we talk and share our period stories, the more we will be able to overcome the issues related to it through innovative ideas. Through our ‘Buy One Donate One’ programme we intend to reach the maximum number of people who are unable to afford a menstrual cup and introduce them to the benefits of experiencing a comfortable period with Pure Cup. The compact design and the leak proof technology of Pure Cup, gives people the liberty to pursue their life goals. The hygiene standards that Pure Cup offers also reduces the possibility of the contraction of any diseases which was previously quite a problem among the underprivileged section of the society due to the use of unhygienic menstrual products.